:root {
  --accent: #de3340;
  --ink: rgba(18, 18, 18, 0.92);
  --muted: rgba(18, 18, 18, 0.62);
  --line: rgba(18, 18, 18, 0.08);
  --soft: #f6f4f2;
  --font: "Montserrat", sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  color: var(--ink);
  background: #fff;
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.75;
}

img { max-width: 100%; height: auto; display: block; }

a { color: inherit; }

.bar {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  height: 76px;
  padding: 0 32px;
  background: #fff;
  border-bottom: 1px solid var(--line);
}

.logo { grid-column: 2; justify-self: center; }

.bar > .btn { grid-column: 3; justify-self: end; }

.logo img { width: 168px; height: auto; }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  min-height: 46px;
  padding: 12px 22px;
  border-radius: 999px;
  background: var(--accent);
  color: #fff;
  font-size: 15px;
  font-weight: 700;
  letter-spacing: 0.01em;
  text-decoration: none;
  box-shadow: 0 8px 22px rgba(222, 51, 64, 0.28);
  transition: transform 0.15s ease, background 0.15s ease;
}

.btn::after {
  content: "→";
  font-size: 1.05em;
  line-height: 1;
}

.btn:hover {
  background: #c42c38;
  transform: translateY(-2px);
}

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: stretch;
  min-height: 560px;
}

.hero { min-height: calc(100vh - 76px); }

.split-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 64px 56px;
}

.split-flip .split-copy { order: 2; }

.kicker {
  margin: 0 0 14px;
  color: var(--accent);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

h1, h2 {
  margin: 0;
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 1.08;
}

h1 { font-size: clamp(40px, 4.2vw, 62px); }

h2 { font-size: clamp(30px, 3vw, 42px); margin-bottom: 14px; }

.lede,
.split-copy p {
  margin: 16px 0 0;
  color: var(--muted);
}

.lede { font-size: 18px; }

.split-copy .btn {
  align-self: flex-start;
  margin-top: 22px;
  min-height: 56px;
  padding: 16px 28px;
  font-size: 17px;
}

.split-copy .btn + p { margin-top: 18px; }

.split-media {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 16px;
  min-height: 420px;
  padding: 36px;
  background: var(--soft);
}

.shot {
  position: relative;
  display: block;
  width: min(100%, 640px);
  text-decoration: none;
}

.hero .shot { width: min(100%, 760px); }

.shot img,
.split-media > img {
  width: min(100%, 560px);
  height: auto;
  padding: 0;
  object-fit: contain;
}

.shot img { width: 100%; }

.hero-shop {
  position: absolute;
  left: 50%;
  bottom: 18px;
  z-index: 2;
  min-height: 56px;
  padding: 16px 32px;
  font-size: 17px;
  transform: translateX(-50%);
  box-shadow: 0 12px 28px rgba(22, 22, 22, 0.28);
}

.hero-shop:hover { transform: translateX(-50%) translateY(-2px); }

.media-shop {
  width: min(100%, 560px);
  min-height: 54px;
  font-size: 16px;
}

figcaption {
  width: min(100%, 560px);
  margin: 0;
  color: var(--muted);
  font-size: 13px;
  text-align: center;
}

@media (max-width: 860px) {
  .bar { height: 64px; padding: 0 16px; }
  .bar > .btn { display: none; }
  .logo img { width: 148px; }
  .split, .hero {
    grid-template-columns: 1fr;
    min-height: 0;
  }
  .split-copy, .split-flip .split-copy { order: 1; padding: 32px 20px; }
  .split-media, .split-flip .split-media { order: 2; min-height: 0; padding: 20px 16px 28px; }
  .shot, .media-shop { width: 100%; }
  .split-copy .btn, .media-shop, .hero-shop { width: 100%; }
  .hero-shop { position: static; transform: none; margin-top: 14px; }
  .hero-shop:hover { transform: none; }
  h1 { font-size: 36px; }
}